Innovative SUMP-Process in Northeast-Brabant

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1 Innovative SUMP-Process in Northeast-Brabant #polis14

2 Northeast-Brabant: a region in the Province of Noord-Brabant

3 Innovative Poly SUMP 20 Municipalities Province Rijkswaterstaat Several companies Schools Hospitals Other organisations

4 What is AgriFoodCapital? Governments Entrepreneurs Knowledge institutions Together working on the social themes Sustainability Food Health

5 Why a poly SUMP? Ambition 2020: Strategic implementation program SUMP is coupled to the 2020 ambition Theme accessiblitiy and mobility The accessibility and mobility in the region is sustainable (safe, efficient and clean) and of high quality. This increases the attractiveness of the region and provides a good basis for the expand of business activity and logistics.

6 How did we organise this process? SUMP is about opportunities! Reduce mobility The remaining mobility must be as clean as possible 4 strategies: 1. Avoid 2. Reduce 3. Shift 4. Improve

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8 Range in measures Avoid Filling in built-up areas Digital Bundling Reduce Public Transport Bike Truck/Car Shift Behaviour Infrastructure Technique Improve Clean Efficient Innovative Sustainability themes

9 To local measures Introduce a Serious game! What do you need to play the game? a map concerning the area cards with the measures (4 strategies) Game step 1: appointing qualities -Urban - accessibility by car -Urban - accessibility by Public Transport -Rural - accessibility by car -Rural - accessibility by Public Transport

10 Game step 2: Name the measures Choose the measures and lay on the location that is meaningful. Measures in the category: Avoid (red cards) Reduce (green cards) Shift (blue cards) Improve (orange cards)

11 Game step 3: Prioritize Determine the 5 measures which are most suitable based on juridical and financial field and support Determine for these 5 measures: o Which stakeholder do you need? o How can these measures be implemented? o Timeschedule? o Price? o Who s paying?

12 Lessons Learned! It s another way of thinking, another way of policy making It s not only about the car/infrastructure but an integral approach Infuencing behaviour is no automatism The role of traffic engineering changes Not jumping into conclusions Innovatief Innovatief vervoer Digitaal E-learning programma Innovatief vervoer is een verzamelnaam voor nieuwe vormen van voortuigen, die nog niet gangbaar zijn, waaronder segways of tuc-tucs. Dit houdt in dat een deel van de onderwijsfuncties digitaal plaatsvinden, bijvoorbeeld door informatie te bieden via internet of via een webcam contact gezocht kan worden met de docent. Voorkomen Verkorten Veranderen Verschonen Voorkomen Verkorten Veranderen Verschonen

13 The government facilitates Involve other organisations activily Challenges are often more difficult than problems... Concrete measures are easier to make than strategic measures Techniek Gamification Gamification is een verzamelnaam voor het toepassen van spelelementen om gedragsverandering teweeg te brengen. Fiets Stimuleren elektrische fiets De elektrische fiets is sterk in opkomst onder alle bevolkingsgroepen. Zeker in landelijke gebieden kan deze als vervanger van de tweede auto fungeren op de middellange afstanden Voorkomen Verkorten Veranderen Verschonen Voorkomen Verkorten Veranderen Verschonen

14 Next steps! Strategic: this autumn the managers of the region will choose 1 strategy for focus in 2015 Concrete measures: High quality public transport: fast, straight bus lines Bicycle highways Public transport bikes by busstations Electric charging stations for cars

15 Logistics platform: innovative collaborations Municipalities together with schools and companies elaborating the measures to concrete projects The first town starts in 2015 to make a sustainable traffic and transportplan Four towns together are organising the dynamic trafficmanagement of the region Companies on an industrial estate are developing a Traveling Together App for their employees #polis14